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Tata Steel launches new website, Aashiyana

KOLKATA: Tata Steel has launched a new website, Aashiyana, to address the varied needs of Individual Home Builders (IHB), the core customer segment for its Rs 5,800-crore retail brand Tata Tiscon.

Announcing the initiative the company said construction of homes in India continue to remain a desirable but challenging project for the average Individual Home Builder since lack of relevant guidance, ideas and information significantly limit a home builder’s capability to get his/her ‘dream home’ constructed. “Aashiyana (aashiyana.tatasteel.com) is an online portal empowers home builders by providing them with relevant information, inspirational ideas and reliable contacts at their fingertips,” the statement added.

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Ranging from a large range of architectural designs to browse and get inspired by, to finding a trusted service provider in their locality, the Aashiyana portal supports the home builders across their home building journey. It also offers customers a very convenient and reliable platform to purchase Tata Steel products such as Tata Tiscon rebars, Pravesh doors and windows and use them in the construction of their homes.

Speaking at the launch of the initiative, Peeyush Gupta, Vice President – Steel (Marketing & Sales), Tata Steel, said: “With this new digital portal, we will be able to engage early with our retail customers and foster long-term relationships with them. I am confident that Aashiyana’s offerings, including its convenient e-commerce platform, will enable Tata Steel to expand its retail footprint and grow its revenue from the B2C segment in India.”

Sanjay S. Sahni, Chief of Marketing & Sales, Branded Products, Retail & Solutions, Tata Steel, said: “Tata Steel has several products in its portfolio to address the varied needs of the Individual Home Builder. Between lack of reliable information and not knowing whom to trust, home building is a very difficult task for an average person. Keeping these people in mind, we are delighted to have launched an innovative home building portal, Aashiyana, that will address various challenges that home builders in our country face. And we have only taken the first step in that direction and are really excited about the journey ahead for the Aashiyana portal.”


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